Send It Right
Where everybody’s got a crush on email deliverability (or should, anyway…)
If you’ve landed on this site, it means you wanna understand how email actually makes it to the inbox, without needing a decoder ring or a nap.
Every week(ish), I share a free newsletter packed with practical insights. You’ll also find resources to help you send smarter: blog posts, videos, my favorite tools and experts, and upcoming events.
And when you’re ready to go deeper, join me for a live workshop to help you level-up your game.
So, take a look around! It’s time to Send It Right. 💌
Get practical, BS-free insights on email deliverability and strategy. Straight to your inbox.
Because the inbox doesn’t come with a manual. → Subscribe free 💌
Trusted by 1,200+ subscribers • Featured in HubSpot → Get the Newsletter 💌
Inbox insights, zero fluff. Pizza analogies included. 🍕 → Join Free
Because the inbox doesn’t come with a manual. → Subscribe free 💌 Trusted by 1,200+ subscribers • Featured in HubSpot → Get the Newsletter 💌 Inbox insights, zero fluff. Pizza analogies included. 🍕 → Join Free
Welcome to my little corner of the email universe.
Hey there! I’m Lauren Meyer, CMO at SocketLabs, an 18-year email veteran. Trusted by 1,200+ subscribers, featured in HubSpot’s Best Marketing Newsletters, and speaker at 40+ industry events including including Litmus Live, Removable Ink Think Summit, MOPsCon, GURU Conference, Inbox Expo, Deliverability Summit, and more.
I created Send It Right to help good senders stop getting treated like spammers by breaking deliverability and email strategy down into plain English — no black-box mysticism, no scare tactics, no fluff. Just the real stuff that keeps your emails wanted, opened, and actually working.
Want inbox clarity, minus the fluff?
Join 1,200+ subscribers learning how to Send It Right.
There’s no one way to inbox success… but plenty of wrong ones.
Every email program is different. What works for a SaaS founder might flop for an e-commerce brand, and what saves you at Gmail might hurt you at Microsoft.
That’s why I built Send It Right — to help you cut through the noise and focus on the things that actually move the needle: strategy, trust, and connecting with the humans on your list.
Whether you dip into a blog post, grab a quick tool, or read my weekly(ish) newsletter, every nook and cranny of this site has been designed to give you no-BS advice you can actually use to send email the right way.
Need Inbox Clarity? Start Here.
From free insights to short-term projects, here’s how I can help you Send It Right…
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A weekly(ish) newsletter for marketers, SaaS teams, and email practitioners who want to consistently reach the inbox — without hacks, loopholes, or falling asleep halfway through.
Each edition gives you no-BS lessons on what actually works (and doesn’t) in today’s inbox.
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Hands-on, interactive sessions where we break down tricky inbox topics together. Expect plain-English explanations, real-world examples, and practical takeaways you can put to work right away — plus resources to share with your team.
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A mixture of blog posts, videos, tools, experts to learn from, and other deliverability musings I’ve created for industry blogs & events.
Think of it as your on-demand library when you want a deeper dive — no paywall, no fluff. 💌
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Because good deliverability deserves good merch, and showing off your love for email shouldn’t mean looking like you got dressed at a marketing conference.
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I love meeting fellow email nerds. Got a question or just need a quick gut check? Book a one-off chat.
This isn’t long-term consulting — think “coffee chat” vibes where we spend 20 minutes troubleshooting and sending you on your way with clarity.