Want more help sending it right?

Then get on the waitlist for my email deliverability course.

This multi-chapter video course is designed to help marketers and email practitioners get comfortable (and confident!) with the concepts and terms of email deliverability so they can send email that converts…because it’s successfully and consistently reaching the inbox!

What you can expect by signing up:

  • SPAM! Lots and lots of spam!! Not. You’ll only get a confirmation email and minimal updates on when the course is going live. You can unsubscribe anytime.

  • Early-access to my course. That’s right, you’ll be one of my first participants, which means you’ll be ahead of the deliverability curve. Plus, discounts! I’ll send you an early bird chance to buy at the lowest price it’ll ever be.

What you can expect from this course:

Foundational Knowledge

Email deliverability is complex, but it doesn’t have to be. We’ll start with the basics to ensure your email program is setup for success.

Strategies for Success

There are so many ways to Send It Right. We’ll review the most effective ways to maintain consistent inbox placement and improve your email return on investment.

Advanced Techniques

We’ll explore the pros & cons of advanced strategies and technologies you can use to optimize your deliverability, recipient experience, & email performance.

Take a closer look at the lesson plan…

I’ve put my blood, sweat, and email tears into learning and teaching others about email deliverability and strategy for the past 17+ years. This is all of that knowledge, boiled down into one pretty little (ok, medium-sized) package.

Let’s get you sending it right, shall we?

  • Lesson 1: What's email deliverability?

    Lesson 2: Key Concepts

    Lesson 3: Factors Impacting Deliverability

  • Lesson 1: How to Build Your Sender Reputation

    Lesson 2: Establishing Trust

    Lesson 3: Choosing an Email Service Provider

    Lesson 4: Intro to Email Authentication

    Lesson 5: The Warm-Up Process

  • Lesson 1: Anatomy of Email Deliverability: what happens when you push 'Send'

    Lesson 2: SPF

    Lesson 3: DKIM

    Lesson 4: DMARC

    Lesson 5: BIMI

    Lesson 6: Email Headers, Dissected

    Lesson 7: Cool Tools for Nerdy Stuff - DNS lookups, blocklist checks, DMARC record generators, and more.

  • Lesson 1: Managing Up

    Lesson 2: Making Your Business Case for Sending It Right

    Lesson 3: Communicating with Stakeholders & Decision-Makers

  • Lesson 1: Auditing Your Email Program

    Lesson 2: Strategies for Improving Deliverability

    Lesson 3: Managing Sender Reputation

  • Lesson 1: Common Reasons for Deliverability Issues

    Lesson 2: Identifying Issues

    Lesson 3: Investigation Station

    Lesson 4: Requesting Issue Mitigation from your ESP or a Mailbox Provider

    Lesson 5: Preventing Deliverability Issues

  • Lesson 1: Introduction to Email Analytics

    Lesson 2: Key Metrics to Watch

    Lesson 3: Helpful Ways to Analyze Your Data

    Lesson 4: Tools to Help with Monitoring

  • Lesson 1: Understanding Your Email ROI

    Lesson 2: Improving Your Signup Process

    Lesson 3: Segmentation & Personalization

    Lesson 4: The Power of Triggered & Transactional Email

    Lesson 5: Reactivation Strategies

    Lesson 6: Advanced Email Technologies to Consider

    Lesson 7: Im(proving) Email ROI for Agencies

  • Lesson 1: The Worst Email Marketing Myths

    Lesson 2: The Promotions Tab

    Lesson 3: Warming and Inbox Hacking

    Lesson 4: The Impact of "Spammy Words"

    Lesson 5: Email Validation

  • Lesson 1: Growing Your Network and Knowledge

    Lesson 2: What to Consider Before Specializing in Deliverability

    Lesson 3: Managing Up: Successfully Making Deliverability Important Within Your Org

    Lesson 4: After Deliverability: Transitioning out of a Deliverability Career

    Lesson 5: The Future of Email Deliverability

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These folks know how to Send It Right…

  • Alison Gootee

    "Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"

    ALISON GOOTEE

  • Profile photo of Peter Ansbacher

    "Lauren's an industry leader and her content is invaluable. Having been in the email deliverability space for a while, I am always learning and gaining new deliverability insight from her that helps me in my job. Getting this content delivered to my inbox will make me a smarter deliverability expert."

    PETER ANSBACHER

  • Profile photo of Liz Maguire

    “I've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help *with* email, Lauren's posts have felt like having a colleague!”

    LIZ MAGUIRE

  • I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and I’m always thrilled to collaborate with her whenever the opportunity arises.

    JOHN STEPHENSON

Get on the wait list for my deliverability course 💌