Want more help sending it right?
Then get on the waitlist for my email deliverability course.
This multi-chapter video course is designed to help marketers and email practitioners get comfortable (and confident!) with the concepts and terms of email deliverability so they can send email that converts…because it’s successfully and consistently reaching the inbox!
What you can expect by signing up:
SPAM! Lots and lots of spam!! Not. You’ll only get a confirmation email and minimal updates on when the course is going live. You can unsubscribe anytime.
Early-access to my course. That’s right, you’ll be one of my first participants, which means you’ll be ahead of the deliverability curve. Plus, discounts! I’ll send you an early bird chance to buy at the lowest price it’ll ever be.
What you can expect from this course:
Foundational Knowledge
Email deliverability is complex, but it doesn’t have to be. We’ll start with the basics to ensure your email program is setup for success.
Strategies for Success
There are so many ways to Send It Right. We’ll review the most effective ways to maintain consistent inbox placement and improve your email return on investment.
Advanced Techniques
We’ll explore the pros & cons of advanced strategies and technologies you can use to optimize your deliverability, recipient experience, & email performance.
Take a closer look at the lesson plan…
I’ve put my blood, sweat, and email tears into learning and teaching others about email deliverability and strategy for the past 17+ years. This is all of that knowledge, boiled down into one pretty little (ok, medium-sized) package.
Let’s get you sending it right, shall we?
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Lesson 1: What's email deliverability?
Lesson 2: Key Concepts
Lesson 3: Factors Impacting Deliverability
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Lesson 1: How to Build Your Sender Reputation
Lesson 2: Establishing Trust
Lesson 3: Intro to Email Authentication
Lesson 4: The Warm-Up Process
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Lesson 1: Managing Up
Lesson 2: Making Your Business Case for Sending It Right
Lesson 3: Communicating with Stakeholders & Decision-Makers
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Lesson 1: Auditing Your Email Program
Lesson 2: Strategies for Improving Deliverability
Lesson 3: Managing Sender Reputation
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Lesson 1: Identifying Issues
Lesson 2: Investigation Station
Lesson 3: Preventing Deliverability Issues
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Lesson 1: Introduction to Email Analytics
Lesson 2: Key Metrics to Watch
Lesson 3: Helpful Ways to Analyze Your Data
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Lesson 1: Understanding Your Email ROI
Lesson 2: Improving Your Signup Process
Lesson 3: The Power of Triggered & Transactional Email
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Lesson 1: The Worst Email Marketing Myths
Lesson 2: The Promotions Tab
Lesson 3: Warming and Inbox Hacking
Lesson 4: The Impact of "Spammy Words"
Lesson 5: Email Validation
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💌 Sign up for my newsletter, too: it's free!
These folks know how to Send It Right…
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![Alison Gootee]()
"Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"
ALISON GOOTEE
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![Profile photo of Peter Ansbacher]()
"Lauren's an industry leader and her content is invaluable. Having been in the email deliverability space for a while, I am always learning and gaining new deliverability insight from her that helps me in my job. Getting this content delivered to my inbox will make me a smarter deliverability expert."
PETER ANSBACHER
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![Profile photo of Liz Maguire]()
“I've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help *with* email, Lauren's posts have felt like having a colleague!”
LIZ MAGUIRE
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I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and I’m always thrilled to collaborate with her whenever the opportunity arises.
JOHN STEPHENSON
