Sending it right requires the right tools for the job. Here are some of my faves…
This is obviously not an all-inclusive list, but it should help you get started sending it right. Got a tool you think I should add to the list? Reach out. 💌
(Free!) tools that help me Send It Right. 💌
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AboutMy.Email
CHECK YOUR EMAIL HEADERS
Plus a whole lot more to ensure your emails are fully compliant with mailbox provider expectations. Brought to us by Steve Atkins from Word to the Wise.
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SMTP Field Manual
UNDERSTAND BOUNCES
A collection of raw SMTP error codes you might see when your mail gets rejected by a mailbox provider…with guidance on what they mean. Courtesy of Postmark.
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MX Toolbox
DNS AND EMAIL TOOLS
This is a go-to of mine because you can do a lot of things like run an MX or DNS lookup, check DMARC errors or see if you’re on an blocklists, analyze your email headers, and more, all in one place.
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CheckMyLink
This tool lets consumers quickly check a suspicious link they received via WhatsApp, WeChat, Facebook, email, or other social media. Share it with all your family and friends!
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SendView.io
KNOW WHICH ESP SENT THAT EMAIL
Curious which email service provider was used to send the marketing emails in your inbox? Forward them to esp@sendview.io and instantly get a reply with the answer.
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Google Postmaster Tools
FEEDBACK DIRECTLY FROM GOOGLE
Insights and analytics on spam complaint rates, IP and domain reputation, feedback loops, delivery errors, authentication, and more…plus, find out if you’re compliant with Google’s new sender requirements.
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wiseTools Authentication
FIX YOUR AUTHENTICATION
From Word to the Wise, this set of authentication tools allows you to check and minimize published SPF records, check DKIM keys and records, as well as a DMARC policy.
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SWAKS
TROUBLESHOOT YOUR SETUP
Understanding your latest email configurations for an account is tough if you’re unfamiliar or have limited access to your systems. Enter SWAKS, the Swiss Army Knife for SMTP, a tool designed to help troubleshoot and debug your email servers with ease. Thanks for putting this on my radar, Matthew Vernhout!
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#EmailGeeks Slack Group
JOIN THE CONVERSATION
Totally free. Totally helpful. With channels dedicated to all things email (including deliverability!), ask questions and get answers directly from top experts in the industry…in near real-time.
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Email Industry Events List (Regularly updated!)
STAY IN THE LOOP
Whether in-person or online, Randy Levy from Zembula has you covered with a regularly updated list of upcoming industry events to meet every budget and interest within email.
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EmailPreview.io
SAVE EMAILS YOU LOVE
Another great tool from creator Stephanie Griffith who says, “Saving emails is a pain in the ass. We made it easy.” Yuuuup. Sure did.