Sending it right requires the right tools for the job. Here are some of my faves

This is obviously not an all-inclusive list, but it should help you get started sending it right. Got a tool you think I should add to the list? Reach out. 💌

(Free!) tools that help me Send It Right. 💌

  • AboutMy.Email

    CHECK YOUR EMAIL HEADERS

    Plus a whole lot more to ensure your emails are fully compliant with mailbox provider expectations. Brought to us by Steve Atkins from Word to the Wise.

  • MX Toolbox

    DNS AND EMAIL TOOLS

    This is a go-to of mine because you can do a lot of things like run an MX or DNS lookup, check DMARC errors or see if you’re on an blocklists, analyze your email headers, and more, all in one place.

  • Google Postmaster Tools

    FEEDBACK DIRECTLY FROM GOOGLE

    Insights and analytics on spam complaint rates, IP and domain reputation, feedback loops, delivery errors, authentication, and more…plus, find out if you’re compliant with Google’s new sender requirements.

  • wiseTools for Authentication

    FIX YOUR AUTHENTICATION

    From Word to the Wise, this set of authentication tools allows you to check and minimize published SPF records, check DKIM keys and records, as well as a DMARC policy.

  • SMTP Field Manual

    UNDERSTAND BOUNCES

    A collection of raw SMTP error codes you might see when your mail gets rejected by a mailbox provider…with guidance on what they mean. Courtesy of Postmark.

  • CheckMyLink

    DO I REALLY NEED TO EXPLAIN?

    This tool lets consumers quickly check a suspicious link they received via WhatsApp, WeChat, Facebook, email, or other social media. Share it with all your family and friends!

  • SendView.io

    KNOW WHICH ESP SENT THAT EMAIL

    Curious which email service provider was used to send the marketing emails in your inbox? Forward them to esp@sendview.io and instantly get a reply with the answer.

  • EmailPreview.io

    SAVE EMAILS YOU LOVE

    Another great tool from creator Stephanie Griffith who says, “Saving emails is a pain in the ass. We made it easy.” Yuuuup. Sure did.

  • #EmailGeeks Slack Group

    JOIN THE CONVERSATION

    Totally free. Totally helpful. With channels dedicated to all things email (including deliverability!), ask questions and get answers directly from top experts in the industry…in near real-time.

  • Email Industry Events List (Regularly updated!)

    STAY IN THE LOOP

    Whether in-person or online, Randy Levy from Zembula has you covered with a regularly updated list of upcoming industry events to meet every budget and interest within email.

  • SWAKS

    TROUBLESHOOT YOUR SETUP

    Understanding your latest email configurations for an account can be tough. Enter SWAKS, the Swiss Army Knife for SMTP, a tool designed to help troubleshoot and debug your email servers with ease.

  • Loops Bounce Doctor

    CHECK YOUR CONFIGURATION

    A free tool brought to the community by Loops. Sending an email allows you to check for common deliverability issues that may be preventing your emails from reaching the inbox (eeek!).

  • esplist.org

    ESP VENDORS LOOKUP

    Finding the right ESP for your org is challenging! This site allows you to search more than 300 email service providers by region to make it easier to find what you’re looking for.

  • htmltest.email

    TEST YOUR HTML

    A free HTML email testing tool, brought to us by Jay Oram. Just pop in your HTML content and tell it which email address(es) to send the results to. You can even save your test groups if you’re doing regular testing.

  • Email Vendor Selection

    RESEARCH A NEW ESP

    Far more robust then esplist.org, this email vendor site provides summaries and in some cases, reviews, to help you select the right email software provider, CRM, marketing automation software or agency.

  • Subject Line Tester

    Knowing how your email shows when it lands in the inbox can have a major impact on your open rates. Test it before you send to see how your email will show on mobile devices. You can also generate emoji suggestions with our AI.

  • Email Detective

    This handy (and free!) tool from the team at Lovable helps you identify which email service provider (ESP) was used to send any newsletter. Just paste your email content or headers and go!

  • Email ROI Calculator

    How high should your email marketing ROI be? Quickly find out with this easy calculator. Play with the numbers to see how changes in your results directly impact your ROI and conversions.