
Sending it right requires the right tools for the job. Here are some of my faves…
This is obviously not an all-inclusive list, but it should help you get started sending it right. Got a tool you think I should add to the list? Reach out. 💌
(Free!) tools that help me Send It Right. 💌
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AboutMy.Email
CHECK YOUR EMAIL HEADERS
Plus a whole lot more to ensure your emails are fully compliant with mailbox provider expectations. Brought to us by Steve Atkins from Word to the Wise.
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MX Toolbox
DNS AND EMAIL TOOLS
This is a go-to of mine because you can do a lot of things like run an MX or DNS lookup, check DMARC errors or see if you’re on an blocklists, analyze your email headers, and more, all in one place.
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Google Postmaster Tools
FEEDBACK DIRECTLY FROM GOOGLE
Insights and analytics on spam complaint rates, IP and domain reputation, feedback loops, delivery errors, authentication, and more…plus, find out if you’re compliant with Google’s new sender requirements.
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wiseTools for Authentication
FIX YOUR AUTHENTICATION
From Word to the Wise, this set of authentication tools allows you to check and minimize published SPF records, check DKIM keys and records, as well as a DMARC policy.
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SMTP Field Manual
UNDERSTAND BOUNCES
A collection of raw SMTP error codes you might see when your mail gets rejected by a mailbox provider…with guidance on what they mean. Courtesy of Postmark.
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CheckMyLink
DO I REALLY NEED TO EXPLAIN?
This tool lets consumers quickly check a suspicious link they received via WhatsApp, WeChat, Facebook, email, or other social media. Share it with all your family and friends!
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SendView.io
KNOW WHICH ESP SENT THAT EMAIL
Curious which email service provider was used to send the marketing emails in your inbox? Forward them to esp@sendview.io and instantly get a reply with the answer.
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EmailPreview.io
SAVE EMAILS YOU LOVE
Another great tool from creator Stephanie Griffith who says, “Saving emails is a pain in the ass. We made it easy.” Yuuuup. Sure did.
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#EmailGeeks Slack Group
JOIN THE CONVERSATION
Totally free. Totally helpful. With channels dedicated to all things email (including deliverability!), ask questions and get answers directly from top experts in the industry…in near real-time.
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Email Industry Events List (Regularly updated!)
STAY IN THE LOOP
Whether in-person or online, Randy Levy from Zembula has you covered with a regularly updated list of upcoming industry events to meet every budget and interest within email.
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SWAKS
TROUBLESHOOT YOUR SETUP
Understanding your latest email configurations for an account can be tough. Enter SWAKS, the Swiss Army Knife for SMTP, a tool designed to help troubleshoot and debug your email servers with ease.
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Loops Bounce Doctor
CHECK YOUR CONFIGURATION
A free tool brought to the community by Loops. Sending an email allows you to check for common deliverability issues that may be preventing your emails from reaching the inbox (eeek!).
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esplist.org
ESP VENDORS LOOKUP
Finding the right ESP for your org is challenging! This site allows you to search more than 300 email service providers by region to make it easier to find what you’re looking for.
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htmltest.email
TEST YOUR HTML
A free HTML email testing tool, brought to us by Jay Oram. Just pop in your HTML content and tell it which email address(es) to send the results to. You can even save your test groups if you’re doing regular testing.
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Email Vendor Selection
RESEARCH A NEW ESP
Far more robust then esplist.org, this email vendor site provides summaries and in some cases, reviews, to help you select the right email software provider, CRM, marketing automation software or agency.
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Subject Line Tester
Knowing how your email shows when it lands in the inbox can have a major impact on your open rates. Test it before you send to see how your email will show on mobile devices. You can also generate emoji suggestions with our AI.
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Email Detective
This handy (and free!) tool from the team at Lovable helps you identify which email service provider (ESP) was used to send any newsletter. Just paste your email content or headers and go!
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Email ROI Calculator
How high should your email marketing ROI be? Quickly find out with this easy calculator. Play with the numbers to see how changes in your results directly impact your ROI and conversions.