Hey, you…yeah, you!!

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Send It Right is a weekly(ish) newsletter for marketers and email practitioners who want to reach the inboxes — and hearts — of email recipients.

Because sending email is easy. Sending it right? Not so much. 

“Avoid the Promotions tab with this snippet of code!”
“Purchase 10 domains and swap them out when they stop inboxing.”
“We’re CAN-SPAM compliant so THIS is not spam.”

That’s not how it works. That’s not how any of this works!

(Almost) every week, you’ll get a lesson on how email deliverability really works, what practices you need to be following, and how to feel confident when you (or your customers!) are pushing ‘Send’.

Better inbox placement awaits - sign up today!

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    I respect your privacy, and you can unsubscribe at any time because sending spam is bad. If you don’t agree, this newsletter isn’t for you. Join us when you’re ready to Send It Right.💌

    Still on the fence? FINE. What if I told you…

    Hubspot gave it a shout out on their blog

    These folks know how to Send It Right…you be next.

    • Alison Gootee

      "Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"

      ALISON GOOTEE

    • Profile photo of Peter Ansbacher

      "Lauren's an industry leader and her content is invaluable. Having been in the email deliverability space for a while, I am always learning and gaining new deliverability insight from her that helps me in my job. Getting this content delivered to my inbox will make me a smarter deliverability expert."

      PETER ANSBACHER

    • Profile photo of Liz Maguire

      “I've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help *with* email, Lauren's posts have felt like having a colleague!”

      LIZ MAGUIRE

    • I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and I’m always thrilled to collaborate with her whenever the opportunity arises.

      JOHN STEPHENSON

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