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Send It Right is a weekly(ish) newsletter for marketers, SaaS teams, and email nerds who want to reach the inboxes — and hearts — of their recipients.

Because sending email is easy. Sending it right? Not so much. 

“Avoid the Promotions tab with this snippet of code!”
“Purchase 10 domains and swap them out when they stop inboxing.”
“We’re CAN-SPAM compliant so THIS is not spam.”

Yeah, no. That’s not how it works. That’s not how any of this works!

Each week(ish), you’ll get:

  • A no-BS lesson on how deliverability really works

  • The practices you should be following (and why)

  • The clarity and confidence to hit ‘Send’ without second-guessing

Get inbox clarity, minus the fluff.

Join 1,200+ subscribers for weekly(ish) insights on what really works (and doesn’t) in today’s crowded inbox.

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    • Alison Gootee

      "Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"

      ALISON GOOTEE

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      "Lauren's an industry leader and her content is invaluable. Having been in the email deliverability space for a while, I am always learning and gaining new deliverability insight from her that helps me in my job. Getting this content delivered to my inbox will make me a smarter deliverability expert."

      PETER ANSBACHER

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      “I've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help *with* email, Lauren's posts have felt like having a colleague!”

      LIZ MAGUIRE

    • I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and I’m always thrilled to collaborate with her whenever the opportunity arises.

      JOHN STEPHENSON

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