Videos to help you Send It Right.

February 2024 has come and gone—and that means Gmail and Yahoo's new bulk sender requirements are in effect. Learn how to maintain your email deliverability with tips from Yahoo, Braze, and me!

Staying in the inbox is a whole lot easier than digging yourself out of the spam folder. Find out how to do it.

New customers are often an unknown quantity to ESPs in terms of their past sending behaviour, their current email marketing strategy and the quality of their data. ESPs should always vet new customers, but what are the metrics and factors that need to be considered, and what are the approaches to pre-send vetting that they should be using? Find out in this recording from the CSA Digital Summit 2023.

Why does email authentication matter? And what are the vital email authentication protocols you need to follow? Find out in this snippet from my conversation with Mailmodo as part of their Email Edge series.

I sat down (virtually) with Clea Moore (Principal Product Manager, Yahoo Mail) during the 2022 Canadian Email Summit for a “fireside” chat about how to move beyond basic best practices to stay relevant in the inbox, and increase engagement with subscribers.

In this session, given during the CSA Digital Email Summit 2021, I shared strategies for effectively educating your key decision makers (and customers) on the true value that can be unlocked by following essential email industry best practices, and making deliverability, compliance and security a priority.

Proactivity is the best way to ensure your emails reach the inbox, but sometimes stuff happens…even when you’re sending it right. Here’s an episode of Email Deliverability Unfiltered (the series I managed while at Kickbox) where Tam Bond and I get into what you can do when your deliverability is in dire straights.

There’s a lot of BS floating around the email space. In this episode of Email Deliverability Unfiltered (the series I managed while at Kickbox), we discuss the most common deliverability myths…the ones that really get my blood boiling. Enjoy!

In this episode of Email Deliverability Unfiltered (the series I managed while at Kickbox), I’m joined by Kath Pay, author of Holistic Email Marketing. We explore how customer experience and email marketing tie together and ways you can improve the experience for your email audience -- and future customers.

Ever wonder what happens when you create a marketing email and hit send? Email delivery can be tricky, especially if you don't know where or how to get started. Let’s get into the end-to-end journey of an email from when you hit send to when it arrives at its end destination

Deliverability is complicated, but it doesn’t have to be. Find out what metrics to monitor to gain a clearer picture of your deliverability and the health of our email program in this episode of Email Deliverability Unfiltered (a series I used to run at Kickbox), featuring Alyssa Dulin.

Crafting emails that your audience will love is wasted energy if those emails aren’t reaching the inboxes of your subscribers! Here’s an introduction to email deliverability that we recorded for the Email Deliverability Unfiltered Series I managed while at Kickbox.