With the increasing importance of deliverability in a more competitive email marketing world, marketers are looking to understand deliverability better. However, there are a lot of myths circling around the email community that need to be put to rest.

In this episode of Email Deliverability Unfiltered (the series I managed while at Kickbox), we discuss the most common deliverability myths, based on our interaction with customers and the email community, including myths about general email marketing, email content, data collection and email verification.