Email marketing is a channel that, more often than not, is the chief driver of traffic, conversions and revenue for a brand. It has an average ROI of 42:1, which is 4-10 times higher than any other digital marketing channel. But all too often email audiences have negative experiences with brands.

In this episode of Email Deliverability Unfiltered (the series I managed while at Kickbox), I’m joined by Kath Pay, author of Holistic Email Marketing. We explore how customer experience and email marketing tie together and ways you can improve the experience for your email audience -- and future customers.