Not enough people have strong fundamental knowledge in email marketing best practices and strategy, even though email consistently outperforms other marketing channels available to us. This is the case for many departments despite being consistently adjacent or involved in the practice, leading to a variety of problematic outcomes.

In this session, given during the CSA Digital Email Summit 2021, I shared strategies for effectively educating your key decision makers (and customers) on the true value that can be unlocked by following essential email industry best practices, and making deliverability, compliance and security a priority.

You can learn more about the Certified Senders Alliance here…

➜ https://certified-senders.org/