There are a lot of ways to send it right, but being proactive with your email program is one of the best. In this session, recorded for Litmus Live 2020, I explain:

1. An understanding of how Mailbox providers define engagement, and which email metrics you should be monitoring to identify and troubleshoot deliverability issues early, before the house is burning down.

2. Email metrics and data points to start reviewing to help change your mentality from reactive to proactive.

3. How to create a compelling argument for your executive team. One that highlights the benefits of implementing a more proactive approach in your company’s email program.