Videos to help you Send It Right.

In this session, talk a walk with me to learn how email storytelling can help you prove your value and inspire decision-makers to take action by using email analytics to craft compelling narratives. 💌

Recording titled "Talk Data to Me: How Storytelling Proves Email Success" from Litmus Live 2024. #LitmusLive2024

I joined Kyle Hamer, host of the Summit Podcast, to discuss why there is a lot of life left in email, how companies are failing their customers with their MarComm, when an email isn't just an email, where you can get the biggest ROI for your buck, and what (2020 me) thought the future of email marketing would really look like.

Email performance monitoring can be tricky, but setting the right strategy based on data analysis is a whole lot easier when you're asking the right questions! Take a stroll with me as I interview Chad S. White, author of best-selling book(s), Email Marketing Rules, to discuss.

There are a lot of ways to send it right, but being proactive with your email program is one of the best. In this session, recorded for Litmus Live 2020, I explain how to monitor email performance and craft a compelling argument for your executive team on the benefits of implementing a more proactive approach in your company’s email program.

There are few things that get email marketers more heated than a discussion about the impact that a tabbed inbox can have on email performance. Take a ride with me to learn why Gmail tabs are not the devil they're made out to be.

I spoke with Dan Givol, Group Product Manager for Google and Clea Moore, Principal Product Manager for Yahoo! two months after their new sender requirements were released in a webinar hosted by SocketLabs. Here's a highlight reel of the candid and insightful guidance they passed around like a hot potato…the delicious kind with all that jazz you love on top.

I sat down with Brian Godiksen (my colleague at SocketLabs) and Seth Blank, CTO of Valimail to find out why DMARC is important for businesses to protect themselves and their customers. Not to mention, to keep them compliant with Google and Yahoo, that started requiring the presence of a DMARC record for all sending domains in February 2024.

During this session, hosted by SocketLabs, I chatted with Louis Driving Hawk from SocketLabs and Jennifer Chappel from MyHealthTeam about what it's like to manage 40 brands, including Jennifer's must-have tools, essential data, and key learnings so you can keep your complex (or straightforward!) email program performing above expectations.

Some email practices are HOT, others are NOT. Do you know how to spot the real deals from the hacks that won't get you the results you're looking for? Let's find out, shall we? 😈

What is sender reputation, what factors affect it, and how can you positively influence yours? Find out in this video I recorded for Kickbox.

Why does email authentication matter? And what are the vital email authentication protocols you need to follow? Find out in this snippet from my conversation with Mailmodo as part of their Email Edge series.