💌 SEND IT RIGHT | EMAIL STRATEGY WORKING SESSION
Let’s figure out what email should actually do for your business.
A focused 90-minute working session to figure out what you need from email, what's getting in the way, and what to focus on next.
90 minutes | $350 | Virtual
Recording and concise written follow-up included.
Lauren Meyer
Founder, Send It Right
Choose your date and time, then pay securely to confirm your session.
Before you do more with email, figure out what it's supposed to accomplish.
There are plenty of things you could be doing with email. Sending more often. Growing your list. Building automations. Trying a different platform.
But which of those things would actually help your business?
That's where we'll start. We'll look at what you're trying to accomplish, what you're doing now, what's working (or not), and which decisions are worth making before you spend more time or money.
This may be a good fit if...
You're a business owner, independent expert, or part of a small team, and you want email to play a more useful role in your business. Perhaps…
You know you should be doing something with email, but aren't sure where to start.
You're sending emails, but not seeing results that justify the effort.
You have an email list, but mostly send when there's something to promote.
You're trying to grow your audience, but aren't sure what to do with those subscribers.
You're considering a new platform, newsletter, or automation, and aren't sure what you need.
You're already doing plenty and want to figure out what to simplify, stop, or prioritize.
How the working session works
1. Tell me what’s happening.
After booking, you’ll complete a short questionnaire about your business, audience, current email efforts, and the questions you want to work through.
You can also share relevant links and up to two representative emails or documents for me to review before we meet.
2. We work through the decisions.
We’ll spend 90 minutes talking through what you’re trying to accomplish, where you’re stuck, and which decisions will make the biggest difference.
This is a working conversation. Bring the unfinished ideas, competing priorities, platform questions, and context that never fits neatly into a form.
3. Leave knowing what to do next.
You'll get the recording and a concise written recap of the decisions we made, my recommendations, and up to three priorities to focus on next.
You can take that direction and move forward yourself. If the session reveals a larger project that would benefit from additional support, we can scope that separately.
You’ll leave with a direction you can use.
The goal isn't to solve every email problem in 90 minutes. It's to work through the questions that matter most and figure out what makes sense for your business.
The session includes:
A short pre-session questionnaire to help me understand your business, goals, and questions.
A brief review of up to two relevant materials you share ahead of time, so we can make the most of our conversation.
A 90-minute working session focused on your challenges, decisions, and priorities.
A recording of our conversation and a concise written recap of key decisions, recommendations, and up to three priorities to focus on next.
EMAIL STRATEGY WORKING SESSION
$350
90-minute virtual session
Includes advance review, recording, and written follow-up.
Choose your date and time, then pay securely to confirm your session.
Why talk this through with me?
Lauren Meyer
Founder, Send It Right
I’ve spent nearly two decades working across email strategy, deliverability, marketing, content, product, leadership, and community.
During that time, I’ve worked inside email platforms, alongside mailbox providers and industry organizations, and with businesses trying to make better decisions about what to send and how email should support their work.
That range means I can look at email in the context of your whole business, not just the platform you're using or the campaigns you're sending. Sometimes the problem is technical. Sometimes it's strategic. And sometimes the answer is to stop making something more complicated than it needs to be.
Send It Right was named one of Hubspot’s favorite marketing newsletters in 2024 and 2025.
I've built and grown my own newsletter, too, so I know firsthand how many decisions go into making email useful without turning it into another full-time job.
Need help with what comes next?
Sometimes one session is enough to get you moving. Other times, you might want help working through the next set of decisions, developing a more detailed plan, or getting things set up.
If there's more to tackle, we can talk about what kind of support makes sense and scope it separately.
Absolutely no pressure to continue. The session is designed to be useful on its own.
A few frequently asked questions…
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No. If you’re starting from scratch, we’ll define what your platform needs to support and narrow the realistic options from there. If you already have a platform, we’ll look at how well it supports the strategy you want to pursue.
You do not need to choose, migrate, or set anything up before we talk.
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You may be reconsidering your email program’s purpose, trying to organize too many content priorities, evaluating whether your current platform still fits, or working through a specific change before you commit to it.
We’ll build the session around the decision you need to make and the context surrounding it.
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Yes. You can submit up to two representative emails, pages, or documents through the pre-session questionnaire. Tell me what you want to understand or improve, and I’ll review them before we meet so we can use them as working examples.
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Yes. The session is designed for one primary decision-maker, and one additional team member is welcome when their input is directly relevant.
Questions involving several teams, stakeholders, or competing organizational priorities may require a broader strategic engagement.
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Yes. If you want help putting the strategy into practice, I’m available for follow-up sessions, focused implementation support, and larger advisory projects where appropriate.
We’ll decide together where that time will be most useful based on the priorities we identified during your session. It may include collaborative working time, independent work on my end, or a mix of both.
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I’m curious, direct, and pretty energetic in these conversations. I’ll ask enough questions to understand what you’re building, who it’s for, what you’re trying to accomplish, and where email actually fits.
You don’t need to arrive with a polished plan. Bring the half-formed ideas, competing priorities, and things you’ve already tried. We’ll look at them in the context of your business as a whole and use the session to figure out what deserves your attention first, what role email should play, and what your next steps should be.
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Yes, although it depends on the problem. We can use the session to discuss what's happening, review available context, and figure out what kind of investigation or next steps make sense. Technical assessments that require deeper analysis are scoped separately.
Bring on the messy version.
Your half-built ideas. The neglected email list. The campaign that isn't converting. The newsletter you've been meaning to start. The platform you're not sure you need. Or that one email question you keep coming back to.
We’ll use the 90 minutes to decide what matters and what to do next.
90 minutes | $350
Recording and a concise written follow-up included.
Choose your date and time, then pay securely to confirm your session.