💌 SEND IT RIGHT - WHERE EMAIL EXPERTISE MEETS BUSINESS STRATEGY
Email gets complicated fast.
Let’s figure out what actually matters.
In some cases, that means figuring out why your emails aren't getting results. In other cases, it's helping a team make a big decision, untangle conflicting advice, or figure out how to better explain the value of what they offer.
I’ve spent nearly two decades working across email strategy, deliverability, anti-abuse, marketing, leadership, content, and community. Today, I bring that experience to people and teams who need a clearer view of what they’re building, what’s getting in the way, and what to do next.
You may be here because…
You know email could do more for your business, but you haven’t defined what “more” is
You're putting time into email, but aren't seeing enough business value to justify the effort
You’re considering a new platform, program, strategy, or direction and need to get clear before committing
Different teams, tools, or experts are giving you different answers
You have plenty of data, but it isn’t making the decision any easier
You’re doing interesting work in email, but it’s not landing with your ideal customer
You need an experienced outside perspective before you go further down a potentially expensive path
Some of these problems can be worked through in one focused conversation. Others need more context, continuity, or collaboration.
The first step is choosing the right size of support.
Choose your starting point.
Not every email question needs a six-month engagement. It also doesn’t make sense to squeeze a complex organizational problem into a 90-minute call.
Here are two ways to start…
FOR BROADER OR MORE COMPLEX WORK
Strategic Advisory, Projects & Collaborations
Custom scope and pricing
For companies, platforms, and email-industry organizations navigating a significant decision or opportunity across email strategy, lifecycle, product, performance, or industry positioning.
This may include:
Pressure-testing a major decision or new direction
Connecting conflicting inputs across teams & systems
Clarifying a strategic narrative or market position
Developing industry programming or team workshop
Engagements may be structured as a focused project, advisory partnership, strategic collaboration, or custom workshop.
Not quite sure what kind of help you need? That's okay. We can start by talking through what's going on.
A FOCUSED, DIRECTLY BOOKABLE SESSION
Email Strategy Session
90 minutes | $350
For business owners, independent experts, and small teams who want email to do more for their business, but aren't sure what to start, change, or prioritize.
We’ll work through:
What you're trying to accomplish with email
What's working, what's not, and where you might be stuck
Which decisions and opportunities deserve your attention
Practical next steps that fit your business
You'll receive a recording and concise written recap with your key decisions, recommendations, and up to three priorities.
For broader strategic work…
When the problem involves multiple teams, competing priorities, a significant business decision, or an ongoing stream of questions, we’ll build the engagement around what the situation actually requires.
Open the area that sounds closest to what you're working through. And if you're not quite sure where your challenge fits, that's fine, too. We can talk it through and figure out what makes sense.
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When the stakes are high or the answer isn’t clear, I provide an experienced outside perspective that helps teams pressure-test assumptions, connect what’s happening across email strategy, lifecycle, deliverability, product, and performance, and make decisions they can actually stand behind.
This is useful when you’re:
Preparing for a major change in strategy, infrastructure, or direction
Trying to reconcile conflicting recommendations or performance signals
Deciding what deserves attention and what is mostly noise
Working through questions that cut across several teams or areas of expertise
You leave with a clearer view of what matters and a decision your team can stand behind.
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I work with platforms, organizations, and industry teams to shape how they are understood and how they participate in the email ecosystem.
That may include developing an industry narrative, shaping content strategy, designing or moderating programs and events, creating educational initiatives, or building community conversations practitioners actually want to join.
The work combines strategic thinking with a deep understanding of the people, pressures, and perspectives across email. It is not simply about saying more. It is about being clearer, more credible, and more useful once people are paying attention.
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Some challenges are well-defined enough for a focused, time-bound engagement.
That might include lifecycle or email-program strategy, platform requirements, audience and content strategy, customer or market insight, program positioning, or preparation for a significant change.
We’ll identify the gaps, clarify the decisions, establish priorities, and create a practical path forward. Implementation remains with your team unless limited support is explicitly included in the scope.
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Sometimes the most useful way to work together isn't a traditional advisory engagement. I also design and lead workshops, facilitate roundtables and industry conversations, moderate panels, and contribute to customer and community events.
If you need someone who can make a complicated email topic understandable, ask the questions that move a conversation somewhere interesting, or get the right people talking to each other... bring me into the room.
How broader engagements work…
Project-Based Engagements
Focused support around a specific moment, decision, or initiative.
Common examples include preparing for a major change, clarifying platform requirements, or pressure-testing a strategy. We’ll identify what matters and create a practical path forward.
Multi-Month Advisory Partnerships
Ongoing strategic support for teams navigating connected decisions in a complex environment.
I work with your team to connect the dots, keep priorities clear, and help people make decisions without revisiting the same questions over and over.
Your team owns execution while I provide continuity and experienced outside perspective.
Clear thinking. Clearly scoped support.
My work centers on strategy, decision support, and a practical path forward. Any implementation support is defined and priced separately. Together, we’ll choose the level of support that fits the work, timing, and budget.
One important boundary…
If you’re sending cold email, using scraped or purchased lists, or looking for ways to push unwanted messages past filters, we’re not a fit.
My work is grounded in permission, relevance, and respect for the person behind every inbox. 💌
💌 SEND IT RIGHT | WORK WITH LAUREN
Let’s start with the right kind of conversation.
If you're trying to figure out what email should be doing for your business, the Email Strategy Session is a focused place to start.
If your challenge involves a bigger program, multiple teams, or a more complex strategic decision, let's talk about what you're working through and determine the right shape of support.