During this session, I chatted with Louis Driving Hawk from SocketLabs and Jennifer Chappel from MyHealthTeam about what it's like to manage 40 brands, including Jennifer's must-have tools, essential data, and key learnings so you can keep your complex (or straightforward!) email program performing above expectations.

We dug into:

- Segmentation techniques to tailor your lists for higher engagement, lower churn

- How email data can be used to monitor performance and inform optimization decisions

- Actionable advice on how to manage 43+ mail streams, from folks who've been there