Workshop
Inbox Visibility in 2025: Winning Gmail & Beyond
Practical tactics for marketers who want their emails found, not buried.
When: Thursday, October 9, 8-9:30am PDT
Where: Online via Zoom (limited seats)
Length: 90 minutes (with short breaks)
Price: $89 (Subscribers get $10 off)
Welp, Gmail’s done it again. The Promotions tab now ranks by relevance, post-purchase mail has its own Purchases tab, and Manage Subscriptions makes pruning senders effortless.
Great for recipients. But for senders, it means: Delivery ≠ Visibility.
Even if you reach the inbox at the “perfect” time, you may still go unseen.
That’s the new reality of 2025. And it’s not just Gmail… Yahoo and Microsoft are leaning hard into engagement-first filtering, too.
This 90-minute workshop will show you how to adapt.
Who Should Attend
Email marketers, CRM managers, and campaign owners who are tired of guessing at inbox placement and want to stay visible (not just technically “delivered”).
What You’ll Learn
By the end of this 90-minute session, you’ll be able to:
Make sense of recent inbox changes at Gmail, Yahoo, and Microsoft.
Draw the line between delivered and read, and why inbox placement doesn’t guarantee visibility.
Use a practical approach built on relevance, clarity, and trust to stay seen, no matter what changes come next.
Refine how you send: from cadence and segmentation to how you measure success.
Leave with clear next steps you can act on right away, this quarter, and beyond.
Deliverability Snack Pack
Every participant gets a compact set of resources to keep you (and your team) focused on visibility, not just delivery.
Mailbox provider cheat sheet (Gmail, Yahoo, Microsoft)
Team-ready guide to earning visibility
Action checklist: this week, this quarter, and beyond
Live Q&A to tackle your specific roadblocks
Replay access to revisit key points
Delivery gets you in the door. Visibility keeps you seen. Let’s cut through the noise together. 💌
Still on the fence? That’s FINE. What if I told you…
Hubspot named Send It Right one of their favorite marketing newsletters in 2024 and 2025.
These folks know how to Send It Right…you be next.
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"Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"
ALISON GOOTEE
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"Lauren's an industry leader and her content is invaluable. Having been in the email deliverability space for a while, I am always learning and gaining new deliverability insight from her that helps me in my job. Getting this content delivered to my inbox will make me a smarter deliverability expert."
PETER ANSBACHER
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“I've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help *with* email, Lauren's posts have felt like having a colleague!”
LIZ MAGUIRE
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I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and I’m always thrilled to collaborate with her whenever the opportunity arises.
JOHN STEPHENSON
