Resource Center
A collection of blog posts, videos, and more all dedicated to email deliverability, strategy, and anti-abuse.
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Why Your Email Needs Sunscreen: an intro to SPF, DKIM, & DMARC
Summer's in full swing and all I can think about is SPF...only not the kind we use at the beach. šāļø I'm thinkin' about email authentication, baby. (And yes, I AM a hoot at parties; thanks for asking.) Letās dig into what you need to know, without giving your brain a sunburn. š
What To Do When You Suspect a Deliverability Issue
Ever wondered what causes deliverability issues and how you can find them before they cause a lot of damage? This blog should (hopefully!) answer that for you.
Why Deliverability (Still) Matters in 2024
Email has been a key driver of marketing success for more than 20 yearsā¦but only if youāre reaching the inbox. Find out why deliverability is so challenging and why itās (still) so important in 2024.
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![Alison Gootee]()
"Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"
ALISON GOOTEE
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![Profile photo of Peter Ansbacher]()
"Lauren's an industry leader and her content is invaluable. Having been in the email deliverability space for a while, I am always learning and gaining new deliverability insight from her that helps me in my job. Getting this content delivered to my inbox will make me a smarter deliverability expert."
PETER ANSBACHER
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![Profile photo of Liz Maguire]()
āI've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help *with* email, Lauren's posts have felt like having a colleague!ā
LIZ MAGUIRE
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I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and Iām always thrilled to collaborate with her whenever the opportunity arises.
JOHN STEPHENSON
