A deliverability disaster doesn’t have to tank your entire program. In this lesson, we’ll walk through exactly how to diagnose what’s gone wrong, fix the root causes (not just the symptoms), and build safeguards to protect your sender reputation going forward — no panic required. 💌

Hold on to your inboxes, folks... best practices are no longer best — they’re required. Starting May 5th, Microsoft is cracking down on bulk senders who haven’t buttoned up their authentication, unsubscribe flows, and “Reply-To” game.

In this post, I break down what Microsoft’s new sender requirements actually mean, how they compare to Google and Yahoo’s standards, and what to fix before your emails start getting flat-out rejected.

Why does leadership ignore email? Learn why email gets overlooked, how to tell its real story, and how to prove its value to decision-makers.

Still tossing cash at list validation tools hoping to fix inbox issues? This breakdown shows when validation helps, and when the issue is much more deeply seeded.

“Open rates aren’t accurate, never were”. If you’re reading this and alarm bells are going off in your head asking, “wait, whaaaat?! 😳” — keep reading to find out why email open rates were never accurate and what that means for your email deliverability.

Take control of your email deliverability and boost your marketing efforts. Learn how to identify and fix common email performance issues, such as low open rates and high spam complaint or bounce rates. Improve your sender reputation and drive better results with your email campaigns.

Over the years, I've found that the best (and most fun) way to educate people about email deliverability concepts is by likening them to scenarios people encounter in real life. Let's talk about why analogies are so amazing, and how to choose the right one for any given situation.

Summer's in full swing and all I can think about is SPF...only not the kind we use at the beach. 😒☀️ I'm thinkin' about email authentication, baby. (And yes, I AM a hoot at parties; thanks for asking.) Let’s dig into what you need to know, without giving your brain a sunburn. 💌

Email has been a key driver of marketing success for more than 20 years…but only if you’re reaching the inbox. Find out why deliverability is so challenging and why it’s (still) so important in 2024.