Resource Center
A collection of blog posts, videos, and more all dedicated to email deliverability, strategy, and anti-abuse.
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How to Diagnose and Recover From Deliverability Disasters
A deliverability disaster doesnāt have to tank your entire program. In this lesson, weāll walk through exactly how to diagnose whatās gone wrong, fix the root causes (not just the symptoms), and build safeguards to protect your sender reputation going forward ā no panic required. š
Microsoft Deliverability Just Got Tougherā¦ hereās what it means for you.
Hold on to your inboxes, folks... best practices are no longer best ā theyāre required. Starting May 5th, Microsoft is cracking down on bulk senders who havenāt buttoned up their authentication, unsubscribe flows, and āReply-Toā game.
In this post, I break down what Microsoftās new sender requirements actually mean, how they compare to Google and Yahooās standards, and what to fix before your emails start getting flat-out rejected.
Why Proving Email's Value Internally Feels Like Screaming Into the Void
Why does leadership ignore email? Learn why email gets overlooked, how to tell its real story, and how to prove its value to decision-makers.
Why Email Validation ā Inbox
Still tossing cash at list validation tools hoping to fix inbox issues? This breakdown shows when validation helps, and when the issue is much more deeply seeded.
Your Open Rates Are Wrong! Here's Why...
āOpen rates arenāt accurate, never wereā. If youāre reading this and alarm bells are going off in your head asking, āwait, whaaaat?! š³ā ā keep reading to find out why email open rates were never accurate and what that means for your email deliverability.
How to Catch (and Lower!) Email Deliverability Red Flags š©
Take control of your email deliverability and boost your marketing efforts. Learn how to identify and fix common email performance issues, such as low open rates and high spam complaint or bounce rates. Improve your sender reputation and drive better results with your email campaigns.
š A Love Letter to Email Analogies
Over the years, I've found that the best (and most fun) way to educate people about email deliverability concepts is by likening them to scenarios people encounter in real life. Let's talk about why analogies are so amazing, and how to choose the right one for any given situation.
Why Your Email Needs Sunscreen: an intro to SPF, DKIM, & DMARC
Summer's in full swing and all I can think about is SPF...only not the kind we use at the beach. šāļø I'm thinkin' about email authentication, baby. (And yes, I AM a hoot at parties; thanks for asking.) Letās dig into what you need to know, without giving your brain a sunburn. š
Why Deliverability (Still) Matters in 2024
Email has been a key driver of marketing success for more than 20 yearsā¦but only if youāre reaching the inbox. Find out why deliverability is so challenging and why itās (still) so important in 2024.
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![Alison Gootee]()
"Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"
ALISON GOOTEE
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![Profile photo of Peter Ansbacher]()
"Lauren's an industry leader and her content is invaluable. Having been in the email deliverability space for a while, I am always learning and gaining new deliverability insight from her that helps me in my job. Getting this content delivered to my inbox will make me a smarter deliverability expert."
PETER ANSBACHER
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![Profile photo of Liz Maguire]()
āI've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help *with* email, Lauren's posts have felt like having a colleague!ā
LIZ MAGUIRE
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I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and Iām always thrilled to collaborate with her whenever the opportunity arises.
JOHN STEPHENSON
