Resource Center
A collection of blog posts, videos, and more all dedicated to email deliverability, strategy, and anti-abuse.
💌 Send It Right 💌
BL(aaahh!!)G
How to Catch (and Lower!) Email Deliverability Red Flags 🚩
Take control of your email deliverability and boost your marketing efforts. Learn how to identify and fix common email performance issues, such as low open rates and high spam complaint or bounce rates. Improve your sender reputation and drive better results with your email campaigns.
💌 A Love Letter to Email Analogies
Over the years, I've found that the best (and most fun) way to educate people about email deliverability concepts is by likening them to scenarios people encounter in real life. Let's talk about why analogies are so amazing, and how to choose the right one for any given situation.
Why Your Email Needs Sunscreen: an intro to SPF, DKIM, & DMARC
Summer's in full swing and all I can think about is SPF...only not the kind we use at the beach. 😒☀️ I'm thinkin' about email authentication, baby. (And yes, I AM a hoot at parties; thanks for asking.) Let’s dig into what you need to know, without giving your brain a sunburn. 💌
Why Deliverability (Still) Matters in 2024
Email has been a key driver of marketing success for more than 20 years…but only if you’re reaching the inbox. Find out why deliverability is so challenging and why it’s (still) so important in 2024.
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![Alison Gootee]()
"Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"
ALISON GOOTEE
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![Profile photo of Peter Ansbacher]()
"Lauren's an industry leader and her content is invaluable. Having been in the email deliverability space for a while, I am always learning and gaining new deliverability insight from her that helps me in my job. Getting this content delivered to my inbox will make me a smarter deliverability expert."
PETER ANSBACHER
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![Profile photo of Liz Maguire]()
“I've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help *with* email, Lauren's posts have felt like having a colleague!”
LIZ MAGUIRE
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I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and I’m always thrilled to collaborate with her whenever the opportunity arises.
JOHN STEPHENSON
