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Lauren Meyer 2/4/25 Lauren Meyer 2/4/25

Your Open Rates Are Wrong! Here's Why...

“Open rates aren’t accurate, never were”. If you’re reading this and alarm bells are going off in your head asking, “wait, whaaaat?! 😳” — keep reading to find out why email open rates were never accurate and what that means for your email deliverability.

💌 A Love Letter to Email Analogies

Over the years, I've found that the best (and most fun) way to educate people about email deliverability concepts is by likening them to scenarios people encounter in real life. Let's talk about why analogies are so amazing, and how to choose the right one for any given situation.

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I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and I’m always thrilled to collaborate with her whenever the opportunity arises.

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Resource Center

💌 Send It Right 💌

BL(aaahh!!)G

Your Open Rates Are Wrong! Here's Why...

💌 A Love Letter to Email Analogies

Want more deliverability goodness in your life?

"Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"

“I've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help with email, Lauren's posts have felt like having a colleague!”

I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and I’m always thrilled to collaborate with her whenever the opportunity arises.

Send it Right

Resource Center

💌 Send It Right 💌

BL(aaahh!!)G

Your Open Rates Are Wrong! Here's Why...

💌 A Love Letter to Email Analogies

Want more deliverability goodness in your life?

"Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"

“I've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help *with* email, Lauren's posts have felt like having a colleague!”

I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and I’m always thrilled to collaborate with her whenever the opportunity arises.

Send it Right

“I've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help with email, Lauren's posts have felt like having a colleague!”