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Lauren Meyer 4/19/25 Lauren Meyer 4/19/25

Why Email Validation ≠ Inbox

Still tossing cash at list validation tools hoping to fix inbox issues? This breakdown shows when validation helps, and when the issue is much more deeply seeded.

💌 A Love Letter to Email Analogies

Over the years, I've found that the best (and most fun) way to educate people about email deliverability concepts is by likening them to scenarios people encounter in real life. Let's talk about why analogies are so amazing, and how to choose the right one for any given situation.

My (least) Favorite Email Myths

Tips on how to reach the inbox are a dime a dozen these days. But not everything you've read online is true! In fact, some of it is downright BS. Let’s talk through 8 of the most common email myths that need serious debunking, like, all the time.

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I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and I’m always thrilled to collaborate with her whenever the opportunity arises.

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Resource Center

💌 Send It Right 💌

BL(aaahh!!)G

💌 A Love Letter to Email Analogies

My (least) Favorite Email Myths

Want more deliverability goodness in your life?

"Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"

“I've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help with email, Lauren's posts have felt like having a colleague!”

I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and I’m always thrilled to collaborate with her whenever the opportunity arises.

Send it Right

Resource Center

💌 Send It Right 💌

BL(aaahh!!)G

Why Email Validation ≠ Inbox

💌 A Love Letter to Email Analogies

My (least) Favorite Email Myths

Want more deliverability goodness in your life?

"Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"

“I've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help *with* email, Lauren's posts have felt like having a colleague!”

I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and I’m always thrilled to collaborate with her whenever the opportunity arises.

Send it Right

“I've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help with email, Lauren's posts have felt like having a colleague!”