Resource Center

A collection of blog posts, videos, and more all dedicated to email deliverability, strategy, and anti-abuse.

šŸ’Œ Send It Right šŸ’Œ

BL(aaahh!!)G

Promotions Tab, Primary Tab, Gmail Tabs, Inbox Placement, Email Deliverability, Email Marketing Strategy, Subscriber Management Lauren Meyer Promotions Tab, Primary Tab, Gmail Tabs, Inbox Placement, Email Deliverability, Email Marketing Strategy, Subscriber Management Lauren Meyer

Gmail Tabs for Marketers: How to Stay Visible in 2025

For years, marketers have chased Gmailā€™s Primary tab like itā€™s the holy grail of inbox placement. But the short-term spikes from Primary placement rarely last ā€” and often come with higher complaints, unsubscribes, and deliverability headaches.

In this post, weā€™ll break down why the Promotions tab isnā€™t your enemy but actually where your marketing email belongs.

Read More

Want more deliverability goodness in your life?

(Yeah, you do.)

These folks know how to Send It Right. Join them!

  • Alison Gootee

    "Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"

    ALISON GOOTEE

  • Profile photo of Peter Ansbacher

    "Lauren's an industry leader and her content is invaluable. Having been in the email deliverability space for a while, I am always learning and gaining new deliverability insight from her that helps me in my job. Getting this content delivered to my inbox will make me a smarter deliverability expert."

    PETER ANSBACHER

  • Profile photo of Liz Maguire

    ā€œI've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help *with* email, Lauren's posts have felt like having a colleague!ā€

    LIZ MAGUIRE

  • Close-up of a man with dark hair and light beard against a blue background

    I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and Iā€™m always thrilled to collaborate with her whenever the opportunity arises.

    JOHN STEPHENSON