Resource Center
A collection of blog posts, videos, and more all dedicated to email deliverability, strategy, and anti-abuse.
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Gmail Tabs for Marketers: How to Stay Visible in 2025
For years, marketers have chased Gmailās Primary tab like itās the holy grail of inbox placement. But the short-term spikes from Primary placement rarely last ā and often come with higher complaints, unsubscribes, and deliverability headaches.
In this post, weāll break down why the Promotions tab isnāt your enemy but actually where your marketing email belongs.
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![Alison Gootee]()
"Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"
ALISON GOOTEE
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![Profile photo of Peter Ansbacher]()
"Lauren's an industry leader and her content is invaluable. Having been in the email deliverability space for a while, I am always learning and gaining new deliverability insight from her that helps me in my job. Getting this content delivered to my inbox will make me a smarter deliverability expert."
PETER ANSBACHER
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![Profile photo of Liz Maguire]()
āI've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help *with* email, Lauren's posts have felt like having a colleague!ā
LIZ MAGUIRE
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![Close-up of a man with dark hair and light beard against a blue background]()
I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and Iām always thrilled to collaborate with her whenever the opportunity arises.
JOHN STEPHENSON
