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Promotions Tab, Primary Tab, Gmail Tabs, Inbox Placement, Email Deliverability, Email Marketing Strategy, Subscriber Management Lauren Meyer Promotions Tab, Primary Tab, Gmail Tabs, Inbox Placement, Email Deliverability, Email Marketing Strategy, Subscriber Management Lauren Meyer

Gmail Tabs for Marketers: How to Stay Visible in 2025

For years, marketers have chased Gmail’s Primary tab like it’s the holy grail of inbox placement. But the short-term spikes from Primary placement rarely last — and often come with higher complaints, unsubscribes, and deliverability headaches.

In this post, we’ll break down why the Promotions tab isn’t your enemy but actually where your marketing email belongs.

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