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Promotions Tab, Primary Tab, Gmail Tabs, Inbox Placement, Email Deliverability, Email Marketing Strategy, Subscriber Management Lauren Meyer Promotions Tab, Primary Tab, Gmail Tabs, Inbox Placement, Email Deliverability, Email Marketing Strategy, Subscriber Management Lauren Meyer

Promotions Tab vs. Primary Tab: What Email Marketers Need to Know

For years, marketers have chased Gmailā€™s Primary tab like itā€™s the holy grail of inbox placement. But the short-term spikes from Primary placement rarely last ā€” and often come with higher complaints, unsubscribes, and deliverability headaches.

In this post, weā€™ll break down why the Promotions tab isnā€™t your enemy but actually where your marketing email belongs.

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