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A collection of blog posts, videos, and more all dedicated to email deliverability, strategy, and anti-abuse.
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Gmail Tabs for Marketers: How to Stay Visible in 2025
For years, marketers have chased Gmailās Primary tab like itās the holy grail of inbox placement. But the short-term spikes from Primary placement rarely last ā and often come with higher complaints, unsubscribes, and deliverability headaches.
In this post, weāll break down why the Promotions tab isnāt your enemy but actually where your marketing email belongs.
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