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A collection of blog posts, videos, and more all dedicated to email deliverability, strategy, and anti-abuse.

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Gmail Tabs for Marketers: How to Stay Visible in 2025

For years, marketers have chased Gmail’s Primary tab like it’s the holy grail of inbox placement. But the short-term spikes from Primary placement rarely last — and often come with higher complaints, unsubscribes, and deliverability headaches.

In this post, we’ll break down why the Promotions tab isn’t your enemy but actually where your marketing email belongs.

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