There’s a lot of confusion over whether unsubscribes are harmful to deliverability. Let’s talk through why they aren’t a problem, even though they do suggest one is on the horizon.

Let’s have some fun with email sender reputation by pretending we're in a totally rad band together and the way we collect and manage our email lists, how recipients react to our content, and whether we’re properly authenticated is gonna make or break our chances at hitting it big.

Summer's in full swing and all I can think about is SPF...only not the kind we use at the beach. 😒☀️ I'm thinkin' about email authentication, baby. (And yes, I AM a hoot at parties; thanks for asking.) Let’s dig into what you need to know, without giving your brain a sunburn. 💌

Ever wondered what causes deliverability issues and how you can find them before they cause a lot of damage? This blog should (hopefully!) answer that for you.

Email has been a key driver of marketing success for more than 20 years…but only if you’re reaching the inbox. Find out why deliverability is so challenging and why it’s (still) so important in 2024.