For years, marketers have chased Gmail’s Primary tab like it’s the holy grail of inbox placement. But the short-term spikes from Primary placement rarely last — and often come with higher complaints, unsubscribes, and deliverability headaches.

In this post, we’ll break down why the Promotions tab isn’t your enemy but actually where your marketing email belongs.

You’re segmenting, authenticating, and rewriting subject lines like a pro — so why are you still hitting the spam folder? This isn’t just a content problem. It’s a whole-house problem. In this lesson, let’s go past the “email kitchen” and into the wiring, pipes, and infrastructure issues that silently wreck inbox placement… and talk about how to fix what’s under the floorboards.