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A collection of blog posts, videos, and more all dedicated to email deliverability, strategy, and anti-abuse.
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Microsoft Deliverability Just Got Tougherā¦ hereās what it means for you.
Hold on to your inboxes, folks... best practices are no longer best ā theyāre required. Starting May 5th, Microsoft is cracking down on bulk senders who havenāt buttoned up their authentication, unsubscribe flows, and āReply-Toā game.
In this post, I break down what Microsoftās new sender requirements actually mean, how they compare to Google and Yahooās standards, and what to fix before your emails start getting flat-out rejected.
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"Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"
ALISON GOOTEE
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"Lauren's an industry leader and her content is invaluable. Having been in the email deliverability space for a while, I am always learning and gaining new deliverability insight from her that helps me in my job. Getting this content delivered to my inbox will make me a smarter deliverability expert."
PETER ANSBACHER
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āI've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help *with* email, Lauren's posts have felt like having a colleague!ā
LIZ MAGUIRE
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I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and Iām always thrilled to collaborate with her whenever the opportunity arises.
JOHN STEPHENSON
