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Lauren Meyer 4/29/25 Lauren Meyer 4/29/25

Why Proving Email's Value Internally Feels Like Screaming Into the Void

Why does leadership ignore email? Learn why email gets overlooked, how to tell its real story, and how to prove its value to decision-makers.

Why Email Validation ≠ Inbox

Still tossing cash at list validation tools hoping to fix inbox issues? This breakdown shows when validation helps, and when the issue is much more deeply seeded.

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"Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"

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“I've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help *with* email, Lauren's posts have felt like having a colleague!”

LIZ MAGUIRE
I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and I’m always thrilled to collaborate with her whenever the opportunity arises.

JOHN STEPHENSON

Resource Center

💌 Send It Right 💌

BL(aaahh!!)G

Why Proving Email's Value Internally Feels Like Screaming Into the Void

Want more deliverability goodness in your life?

"Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"

“I've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help with email, Lauren's posts have felt like having a colleague!”

I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and I’m always thrilled to collaborate with her whenever the opportunity arises.

Send it Right

Resource Center

💌 Send It Right 💌

BL(aaahh!!)G

Why Proving Email's Value Internally Feels Like Screaming Into the Void

Why Email Validation ≠ Inbox

Want more deliverability goodness in your life?

"Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"

“I've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help *with* email, Lauren's posts have felt like having a colleague!”

I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and I’m always thrilled to collaborate with her whenever the opportunity arises.

Send it Right

“I've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help with email, Lauren's posts have felt like having a colleague!”