Resource Center
A collection of blog posts, videos, and more all dedicated to email deliverability, strategy, and anti-abuse.
💌 Send It Right 💌
BL(aaahh!!)G
My (least) Favorite Email Myths
Tips on how to reach the inbox are a dime a dozen these days. But not everything you've read online is true! In fact, some of it is downright BS. Let’s talk through 8 of the most common email myths that need serious debunking, like, all the time.
Why Unsubscribes Aren’t Bad For Deliverability
There’s a lot of confusion over whether unsubscribes are harmful to deliverability. Let’s talk through why they aren’t a problem, even though they do suggest one is on the horizon.
Building a Sender Reputation Fit for the Hall of Fame
Let’s have some fun with email sender reputation by pretending we're in a totally rad band together and the way we collect and manage our email lists, how recipients react to our content, and whether we’re properly authenticated is gonna make or break our chances at hitting it big.
Why Your Email Needs Sunscreen: an intro to SPF, DKIM, & DMARC
Summer's in full swing and all I can think about is SPF...only not the kind we use at the beach. 😒☀️ I'm thinkin' about email authentication, baby. (And yes, I AM a hoot at parties; thanks for asking.) Let’s dig into what you need to know, without giving your brain a sunburn. 💌
What To Do When You Suspect a Deliverability Issue
Ever wondered what causes deliverability issues and how you can find them before they cause a lot of damage? This blog should (hopefully!) answer that for you.
Why Deliverability (Still) Matters
Email has been a key driver of marketing success for more than 20 years…but only if you’re reaching the inbox. Find out why deliverability is so challenging and why it’s (still) so important in 2024.
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![Alison Gootee]()
"Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"
ALISON GOOTEE
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![Profile photo of Peter Ansbacher]()
"Lauren's an industry leader and her content is invaluable. Having been in the email deliverability space for a while, I am always learning and gaining new deliverability insight from her that helps me in my job. Getting this content delivered to my inbox will make me a smarter deliverability expert."
PETER ANSBACHER
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![Profile photo of Liz Maguire]()
“I've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help *with* email, Lauren's posts have felt like having a colleague!”
LIZ MAGUIRE
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![Close-up of a man with dark hair and light beard against a blue background]()
I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and I’m always thrilled to collaborate with her whenever the opportunity arises.
JOHN STEPHENSON
