I’ll be joining the Deliverability Summit in Barcelona, part of the broader Festival of Email week, leading a hands-on training session and moderating a panel with Laura Atkins (Word to the Wise), Alice Spencer (Ometria), and Nathalie Small (Bird) where we’ll compare notes across senders, platforms, and mailbox providers to talk through what we’re actually seeing in today’s email ecosystem… not just what sounds good on slides.

And an extended training workshop, where we’ll dig into how email actually works… from authentication and reputation to diagnosing and fixing real-world delivery issues. This is a practical, no-fluff session designed to help you understand what’s really driving inbox placement and how to respond when things go sideways.

More specifically, we’ll cover how to:

• Understand the signals mailbox providers actually use to evaluate your mail (and what they ignore)

• Diagnose common delivery issues using real-world patterns and data

• Translate technical concepts like SPF, DKIM, and DMARC into decisions your team can act on

• Identify what’s hurting your reputation… and what to do about it

Wanna join us? Contact me for an exclusive discount on your ticket to Barcelona.