I’ll be attending Sender Symposium in Barcelona, part of the broader Festival of Email week.

This isn’t a typical conference format. It’s a smaller, practitioner-led event focused on the strategic and operational side of email… bringing together leaders working across lifecycle, CRM, growth, and marketing operations.

The goal isn’t to present polished frameworks or generic best practices. It’s to create a space where people responsible for running email programs can have more candid, high-context conversations about what’s actually happening inside their organizations.

More specifically, the event is designed to:

• Explore how modern email programs are structured, governed, and evolved over time

• Share what’s working (and what’s not) across different teams, tools, and industries

• Compare approaches to balancing growth, engagement, and deliverability

• Create opportunities for deeper, peer-level discussion beyond standard conference sessions