I’ll be joining the CSA (Certified Senders Alliance) for an upcoming webinar alongside Melinda Plemel (Spamhaus) called “Why Senders End Up on Blocklists When They Think They’re Doing Everything Right.”
If you’ve ever thought “we didn’t change anything… so what happened?” this session is for you.
We’ll dig into the most common, most impactful, and sometimes most surprising reasons senders end up on blocklists… even when they believe they’re following best practices.
More specifically, we’ll cover how to:
Identify the underlying cause of a blocklisting (not just the symptom)
Understand how changes in the ecosystem can impact your program… even if you didn’t change anything
Recognize the signals that matter when diagnosing issues
Take the right steps to fix the problem… and know when to ask for help
We’ll also walk through a simple framework for resolving issues, from finding the root cause to taking action and reaching out when needed — followed by a live Q&A to dig into real-world scenarios.