Send It Right
Where everybody’s got a crush on email deliverability (or should, anyway…)
Created by Lauren Meyer — CMO at SocketLabs, 18-year email veteran. Trusted by 1,200+ subscribers, featured in HubSpot’s Best Marketing Newsletters, and speaker at 30+ industry events including including Litmus Live, Inbox Expo, and Deliverability Summit.
Get practical, BS-free insights on email deliverability and strategy. Straight to your inbox.
Because the inbox doesn’t come with a manual. → Subscribe free 💌
Trusted by 1,200+ subscribers • Featured in HubSpot → Get the Newsletter 💌
Inbox insights, zero fluff. Pizza analogies included. 🍕 → Join Free
Because the inbox doesn’t come with a manual. → Subscribe free 💌 Trusted by 1,200+ subscribers • Featured in HubSpot → Get the Newsletter 💌 Inbox insights, zero fluff. Pizza analogies included. 🍕 → Join Free
Welcome to my little corner of the email universe.
Glad you made it here. If you’re like most of my readers, you want to understand how email actually makes it to the inbox — without needing a decoder ring or a nap.
That’s what Send It Right is all about: clear, BS-free guidance on deliverability and strategy, with the occasional analogy mixed in to keep things digestible.
Every week(ish), I share a free newsletter packed with practical insights. You’ll also find resources here — blog posts, videos, my favorite tools and experts, and upcoming events — to help you send smarter.
And if you’re ready to go deeper, a deliverability course is coming soon to help you level-up your game.
So, let’s go! It’s time to Send It Right. 💌
Want inbox clarity, minus the fluff?
Join 1,200+ subscribers learning how to Send It Right.
There’s no one way to inbox success… but plenty of wrong ones.
Every email program is different. What works for a SaaS founder might flop for an e-commerce brand, and what saves you at Gmail might hurt you at Microsoft.
That’s why I built Send It Right — to help you cut through the noise and focus on the things that actually move the needle: strategy, trust, and connecting with the humans on your list.
Whether you dip into a blog post, grab a quick tool, or read my weekly(ish) newsletter, every nook and cranny of this site has been designed to give you no-BS advice you can actually use to send email the right way.
Need Inbox Clarity? Start Here.
From free insights to short-term projects, here’s how I can help you Send It Right…
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A weekly(ish) newsletter for marketers, SaaS teams, and email practitioners who want to consistently reach the inbox — without hacks, loopholes, or falling asleep halfway through.
Each edition gives you no-BS lessons on what actually works (and doesn’t) in today’s inbox.
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Need a little extra help?
I take on a limited number of projects and short-term engagements, from one-off “power hour” sessions to deeper dives into strategy, deliverability, infrastructure, or compliance.
The goal isn’t for me to run your program — it’s to give you the clarity, recommendations, and confidence to run it better yourself.
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A mixture of blog posts, videos, tools, experts to learn from, and other deliverability musings I’ve created for industry blogs & events.
Think of it as your on-demand library when you want a deeper dive — no paywall, no fluff. 💌
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I love meeting fellow email nerds. Got a question or just need a quick gut check? Book a one-off chat.
This isn’t long-term consulting — think “coffee chat” vibes where we spend 20 minutes troubleshooting and sending you on your way with clarity.