12/10/20

The Anatomy of Email Deliverability

Ever wonder what happens when you create a marketing email and hit send? Email delivery can be tricky, especially if you don't know where or how to get started. Making sure your authentication standards (DKIM, SPF, DMARC) are in place so that your email sends are verified as authentic can sometimes be a challenge.

But we are here to help make this seamless for you!

Hank Hoffmeier and I spent time breaking down the essential anatomy of email deliverability in a live presentation in this webinar replay.

In this video, you will learn:

  • The end-to-end journey of an email from when you hit send to when it arrives at its end destination.

  • How to increase your inbox placement and boost your email ROI by understanding sender reputation.

  • What factors affect deliverability at each step in the process.