Hold on to your inboxes, folks... best practices are no longer best — they’re required. Starting May 5th, Microsoft is cracking down on bulk senders who haven’t buttoned up their authentication, unsubscribe flows, and “Reply-To” game.

In this post, I break down what Microsoft’s new sender requirements actually mean, how they compare to Google and Yahoo’s standards, and what to fix before your emails start getting flat-out rejected.

Why does leadership ignore email? Learn why email gets overlooked, how to tell its real story, and how to prove its value to decision-makers.

There’s no quicker way to damage your deliverability than to send emails to people who aren’t expecting to hear from you. In this lesson, let's talk about why permission needs to be the keystone of any email house that aspires to live on Inbox Lane.

Over the years, I've found that the best (and most fun) way to educate people about email deliverability concepts is by likening them to scenarios people encounter in real life. Let's talk about why analogies are so amazing, and how to choose the right one for any given situation.

Tips on how to reach the inbox are a dime a dozen these days. But not everything you've read online is true! In fact, some of it is downright BS. Let’s talk through 8 of the most common email myths that need serious debunking, like, all the time.