Resource Center
A collection of blog posts, videos, and more all dedicated to email deliverability, strategy, and anti-abuse.
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Microsoft Deliverability Just Got Tougherā¦ hereās what it means for you.
Hold on to your inboxes, folks... best practices are no longer best ā theyāre required. Starting May 5th, Microsoft is cracking down on bulk senders who havenāt buttoned up their authentication, unsubscribe flows, and āReply-Toā game.
In this post, I break down what Microsoftās new sender requirements actually mean, how they compare to Google and Yahooās standards, and what to fix before your emails start getting flat-out rejected.
Why Proving Email's Value Internally Feels Like Screaming Into the Void
Why does leadership ignore email? Learn why email gets overlooked, how to tell its real story, and how to prove its value to decision-makers.
The Power of Permission in Email Marketing
Thereās no quicker way to damage your deliverability than to send emails to people who arenāt expecting to hear from you. In this lesson, let's talk about why permission needs to be the keystone of any email house that aspires to live on Inbox Lane.
š A Love Letter to Email Analogies
Over the years, I've found that the best (and most fun) way to educate people about email deliverability concepts is by likening them to scenarios people encounter in real life. Let's talk about why analogies are so amazing, and how to choose the right one for any given situation.
My (least) Favorite Email Myths
Tips on how to reach the inbox are a dime a dozen these days. But not everything you've read online is true! In fact, some of it is downright BS. Letās talk through 8 of the most common email myths that need serious debunking, like, all the time.
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"Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"
ALISON GOOTEE
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"Lauren's an industry leader and her content is invaluable. Having been in the email deliverability space for a while, I am always learning and gaining new deliverability insight from her that helps me in my job. Getting this content delivered to my inbox will make me a smarter deliverability expert."
PETER ANSBACHER
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āI've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help *with* email, Lauren's posts have felt like having a colleague!ā
LIZ MAGUIRE
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I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and Iām always thrilled to collaborate with her whenever the opportunity arises.
JOHN STEPHENSON
