Resource Center
A collection of blog posts, videos, and more all dedicated to email deliverability, strategy, and anti-abuse.
š Send It Right š
BL(aaahh!!)G
Why Proving Email's Value Internally Feels Like Screaming Into the Void
Why does leadership ignore email? Learn why email gets overlooked, how to tell its real story, and how to prove its value to decision-makers.
Your Open Rates Are Wrong! Here's Why...
āOpen rates arenāt accurate, never wereā. If youāre reading this and alarm bells are going off in your head asking, āwait, whaaaat?! š³ā ā keep reading to find out why email open rates were never accurate and what that means for your email deliverability.
š A Love Letter to Email Analogies
Over the years, I've found that the best (and most fun) way to educate people about email deliverability concepts is by likening them to scenarios people encounter in real life. Let's talk about why analogies are so amazing, and how to choose the right one for any given situation.
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![Alison Gootee]()
"Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"
ALISON GOOTEE
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![Profile photo of Peter Ansbacher]()
"Lauren's an industry leader and her content is invaluable. Having been in the email deliverability space for a while, I am always learning and gaining new deliverability insight from her that helps me in my job. Getting this content delivered to my inbox will make me a smarter deliverability expert."
PETER ANSBACHER
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![Profile photo of Liz Maguire]()
āI've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help *with* email, Lauren's posts have felt like having a colleague!ā
LIZ MAGUIRE
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I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and Iām always thrilled to collaborate with her whenever the opportunity arises.
JOHN STEPHENSON
