For years, marketers have chased Gmail’s Primary tab like it’s the holy grail of inbox placement. But the short-term spikes from Primary placement rarely last — and often come with higher complaints, unsubscribes, and deliverability headaches.

In this post, we’ll break down why the Promotions tab isn’t your enemy but actually where your marketing email belongs.

There’s no quicker way to damage your deliverability than to send emails to people who aren’t expecting to hear from you. In this lesson, let's talk about why permission needs to be the keystone of any email house that aspires to live on Inbox Lane.

“Open rates aren’t accurate, never were”. If you’re reading this and alarm bells are going off in your head asking, “wait, whaaaat?! 😳” — keep reading to find out why email open rates were never accurate and what that means for your email deliverability.

Over the years, I've found that the best (and most fun) way to educate people about email deliverability concepts is by likening them to scenarios people encounter in real life. Let's talk about why analogies are so amazing, and how to choose the right one for any given situation.

Ever had something unexpected happen and wondered whyyyyy…and how I can keep it from happening ever (ever, ever) again? Let’s taco ‘bout the most common reasons why your emails might not be reaching the inbox.

Ever wondered what causes deliverability issues and how you can find them before they cause a lot of damage? This blog should (hopefully!) answer that for you.