Resource Center
A collection of blog posts, videos, and more all dedicated to email deliverability, strategy, and anti-abuse.
💌 Send It Right 💌
BL(aaahh!!)G
The Power of Permission in Email Marketing
There’s no quicker way to damage your deliverability than to send emails to people who aren’t expecting to hear from you. In this lesson, let's talk about why permission needs to be the keystone of any email house that aspires to live on Inbox Lane.
How to Catch (and Lower!) Email Deliverability Red Flags 🚩
Take control of your email deliverability and boost your marketing efforts. Learn how to identify and fix common email performance issues, such as low open rates and high spam complaint or bounce rates. Improve your sender reputation and drive better results with your email campaigns.
Why Your Emails Aren’t Reaching The Inbox
Ever had something unexpected happen and wondered whyyyyy…and how I can keep it from happening ever (ever, ever) again? Let’s taco ‘bout the most common reasons why your emails might not be reaching the inbox.
Why Unsubscribes Aren’t Bad For Deliverability
There’s a lot of confusion over whether unsubscribes are harmful to deliverability. Let’s talk through why they aren’t a problem, even though they do suggest one is on the horizon.
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![Alison Gootee]()
"Need to learn about deliverability? Hate being bored? Lauren is the perfect guide! Even after several years in deliverability consulting myself, I learn something new from her every time we interact!"
ALISON GOOTEE
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![Profile photo of Peter Ansbacher]()
"Lauren's an industry leader and her content is invaluable. Having been in the email deliverability space for a while, I am always learning and gaining new deliverability insight from her that helps me in my job. Getting this content delivered to my inbox will make me a smarter deliverability expert."
PETER ANSBACHER
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![Profile photo of Liz Maguire]()
“I've worked in email for a few years but it was always as an employee so when I started my own business and it turned out most clients wanted help *with* email, Lauren's posts have felt like having a colleague!”
LIZ MAGUIRE
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I met Lauren when she joined my team over 10 years ago. She brought some deliverability experience, a drive to learn, and a LOT of energy! In so many ways, the student has become the master and I’m always thrilled to collaborate with her whenever the opportunity arises.
JOHN STEPHENSON
