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A collection of blog posts, videos, and more all dedicated to email deliverability, strategy, and anti-abuse.

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Promotions Tab vs. Primary Tab: What Email Marketers Need to Know

For years, marketers have chased Gmail’s Primary tab like it’s the holy grail of inbox placement. But the short-term spikes from Primary placement rarely last — and often come with higher complaints, unsubscribes, and deliverability headaches.

In this post, we’ll break down why the Promotions tab isn’t your enemy but actually where your marketing email belongs.

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Deliverability, Email Compliance Lauren Meyer Deliverability, Email Compliance Lauren Meyer

Microsoft Deliverability Just Got Tougher… here’s what it means for you.

Hold on to your inboxes, folks... best practices are no longer best — they’re required. Starting May 5th, Microsoft is cracking down on bulk senders who haven’t buttoned up their authentication, unsubscribe flows, and ā€œReply-Toā€ game.

In this post, I break down what Microsoft’s new sender requirements actually mean, how they compare to Google and Yahoo’s standards, and what to fix before your emails start getting flat-out rejected.

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