
Resource Center
A collection of blog posts, videos, and more all dedicated to email deliverability, strategy, and anti-abuse.
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Promotions Tab vs. Primary Tab: What Email Marketers Need to Know
For years, marketers have chased Gmailās Primary tab like itās the holy grail of inbox placement. But the short-term spikes from Primary placement rarely last ā and often come with higher complaints, unsubscribes, and deliverability headaches.
In this post, weāll break down why the Promotions tab isnāt your enemy but actually where your marketing email belongs.
Microsoft Deliverability Just Got Tougher⦠hereās what it means for you.
Hold on to your inboxes, folks... best practices are no longer best ā theyāre required. Starting May 5th, Microsoft is cracking down on bulk senders who havenāt buttoned up their authentication, unsubscribe flows, and āReply-Toā game.
In this post, I break down what Microsoftās new sender requirements actually mean, how they compare to Google and Yahooās standards, and what to fix before your emails start getting flat-out rejected.
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